Washington Post: Great Wall Motor of China Sets Its sights on Jeep

发布时间: 2017/9/6 15:57:00

  Fiat Chrysler Automobiles, the Italian-controlled company that owns Jeep, said it had not heard from Great Wall, however, suggesting that considerable ground would have to be covered before a deal could be reached. Chinese carmakers have shown interest in expanding outside their home market in recent years, and the fastest way to do that would be to acquire an existing automaker. (Great Wall Motor of China Sets Its sights on Jeep, by Washington Post)


  A major issue for Chinese automakers is a lack of brand recognition overseas. China is already the largest market for battery-powered cars, and buying an existing auto brand could expand the influence of its own brand and provide a platform for a Chinese company to sell electric cars abroad.

  (Editor Li Xingyi)

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